(CNN)Disney's caller run-ins with endowment person seemingly analyzable beingness for Marvel, arsenic Marvel Studios main Kevin Feige spent portion of the premiere for "Shang-Chi and the Legend of the Ten Rings" connected Monday cleaning up a "misunderstanding" involving Disney CEO Bob Chapek and the movie's star, Simu Liu.
During an net call past week, Chapek referred to the merchandise program for the movie -- which volition premiere exclusively successful theaters connected Sept. 3 -- arsenic an "interesting experiment," addressing the continuing clouds implicit movie-going from the pandemic and Disney's simultaneous premium releases of the movies "Black Widow," "Jungle Cruise" and "Cruella" connected its streaming service, Disney+.
The wording prompted Liu to instrumentality contented with the remark connected societal media, intelligibly feeling that Chapek's remarks had disrespected the movie.
As the Hollywood Reporter reported, Feige stated astatine the premiere that determination was "no intention" connected Chapek's portion to downplay oregon diminish the film, which represents Marvel's archetypal featuring an Asian superhero.
"The impervious is successful the movie, and we plaything for the fences arsenic we ever do," Feige said. "With the magnitude of originative vigor we enactment successful and the budget, there's nary disbursal spared to bring this root communicative to the screen."
The "Shang-Chi" dust-up comes connected the heels of different occupation that fundamentally landed successful Marvel's lap, with "Black Widow" prima Scarlett Johansson suing Disney over the film's streaming release, contending that it denied her from receiving her just stock of the box-office profits. The concern was further exacerbated erstwhile the workplace publically fired back astatine Johansson successful a statement, accusing her of exhibiting "callous disregard for the horrific and prolonged planetary effects of the COVID-19 pandemic."
"Shang-Chi" is based connected the martial-arts leader that Marvel Comics introduced successful the 1970s, and successful summation to Liu co-stars Awkwafina, Michelle Yeoh and Tony Leung.
Disney is previewing the movie for prime fans successful IMAX theaters connected Aug. 18, with screenings successful 25 cities successful the US and Canada.