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You're Writing an Embargoed Press Release

A dateline stipulates when and where the events in a press release took place. The dateline is placed in the first sentence of the opening paragraph and includes Press Release Services the state and city where the press release originated from. Make sure that you type the dateline in bold font, as this will help the journalist or editor immediately see if the story is new and meets their printing schedule.

Use the intended release date in the dateline. This is an important detail, especially if you're writing an embargoed press release. Furthermore, your city should be capitalized and your state has to be abbreviated according to AP Stylebook guidelines.

Aside from the headline, your opening paragraph is one Best Press Release Service of the most important sections to focus on when writing a press release. The main priority of the opening paragraph is to convey the news value of the press release in a quick and concise manner.



Avoid a sensational or overly-descriptive opening paragraph. By only writing about the important information, you're essentially creating a summary that covers all your Five Ws. This way, features editors and journalists will know if the press release is worthy of a full story.

Focus on answering the Five Ws. To keep the reader interested, journalists are taught to answer the Five Ws in their opening statements. This is a great trick Best Press Release Distribution public relations businesses have come to adopt. If you want a journalist to cover your story, you need to sell the information in the format they're familiar with. Essentially, you'll need to learn to think and write like a journalist.

Opening paragraph: 7-Eleven announces it has opened its first-ever hospital pop-up store at Children's Medical Center Dallas, the flagship hospital of Children's Health℠. The store provides access to food and essential items for health care workers and patient families during the COVID-19 health crisis. The pop-up store features grocery and personal care products such as take-home dairy, paper towels, toilet paper, laundry detergent, and phone chargers as well as an assortment of fresh food options including salads, heat-and-eat entrees and take-and-heat pizza and wings.



Compromising three to five paragraphs, the body is the heart of the press release, fully explaining the finer details that are not covered in the first paragraph.

Flesh out the headline and opening paragraph. If the journalist is willing to continue reading the press release, this means your headline and opening paragraph Free Press Release Submission Sites have successfully captured their attention. Now that you have it, use your body to support and better describe what you wrote in your headline and opening paragraph. In the body, you can be more descriptive and add additional information that livens the press release up.

Use quotes. Quotes from experts in the field or business leaders that specialize in the subject at hand are a great way to add credibility. Additionally, journalists Press Release Writing Services receive a quote from a reliable source and are pointed in the direction of the expert they may need to interview at a later stage.

"Our health care team members are on the frontlines in the fight against COVID-19 every day taking care of the children in our community while their own families are home from school, work and their daily routines," said Chris Durovich, president and CEO of Children's Health. "Our work with 7-Eleven allows us to provide more comfort and convenience to those within our facilities by making everyday essential items easy to locate, purchase and take home."

To enhance the safety of the shopping experience during this unprecedented time, the pop-up store allows hospital staff to use their employee badges Press Release Submission Sites to pay for merchandise. The store also offers traditional credit/debit checkout with an acrylic sneeze guard at the counter to reduce person-to-person contact. 7-Eleven's frictionless and contactless Mobile Checkout feature will soon be available at this location, allowing customers to scan and pay for their purchases using the 7-Eleven app on their mobile phones. Mobile checkout is designed as a convenient alternative to traditional checkout and is more important now than ever.




Why it Works: Includes a quote from the CEO of the Children's Hospital and goes more in-depth about how the new service (pop-up store) will enhance the lives of healthcare workers.
9. Add a boilerplate.
While a boilerplate is generally preferred, adding one to your press release is optional. A boilerplate is a brief description of your business's history or background. This Free Press Release Sites section could also apply to the individual sending the press release. For example, if the press release is about a research study, your boilerplate could be about the head researchers' history in the field and their background information.

Include a boilerplate if you've never sent press releases to or worked with the media outlet in question. Only provide a basic understanding of the business's Best Press Release Distribution Service background, including its inception, values, awards, and leadership structure. Ultimately, you want journalists to read the boilerplate and not have to conduct extensive research about the business.



CUDDLY is a fundraising and wishlist platform dedicated to helping animal organizations worldwide, while supporting more than 1,600 non-profit animal shelters across the United States. The for-good startup seeks to help all animals find a healthy life and a loving home. Through CUDDLY, animal lovers can purchase and give in a modern, transparent way, via online shops, gift registries and donations. CUDDLY also provides fundraising and marketing support, as well as valuable community business tools, to help support the important initiatives of animal welfare organizations. For more information, please visit cuddly.com.

If a media outlet decides to cover a story, they will need to know who to contact for interviews, photographs, and more. This is why it's important to include the details of the media contact managing the press release. If you're working through a Press Release Writing Service public relations firm, include the name and contact details of the account manager. However, businesses do have the option of including the details of their in-house media relations expert.

Include the full name of the media contact, as well as their job title, phone number, email address, and business website. Once you've entered this information, end the press release with three hashtags (# # #). This indicates the press release is finished.



You should always proofread your press release before you distribute it as small mistakes could result in the spread of misinformation. Whether you're working for a public relations firm or an in-house media consultant, the information provided in Video Press Release represents a business. Sending journalists and editors press releases with multiple grammatical and spelling errors will cause them to take the press release less seriously, and over time, lead to mistrust in the source.

The success of your press release heavily depends on who you send it to. Ideally, you want to send your press release to media publications that serve your target audience. If you send your press release to a media outlet that doesn't publish similar stories, your Press Release Sites will most probably be disregarded and earn you a bad reputation with the features editor.


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